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Sports
Marketing & Media

From thrilling competitions to inspiring training stories

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At UnGentle, we understand the power and passion behind every move on the mat.

Who we are

UnGentle Media Approach

Our tailored marketing solutions span across sponsorships, endorsements, event marketing, social media campaigns, and captivating content creation.  

Whether you’re a rising Brazilian Jiu-Jitsu academy seeking to expand your reach or a brand aiming to connect with this passionate audience, UnGentle is your dedicated partner in achieving your goals. 

Join us in the world of UnGentle Sports Marketing & Media, where every move matters and every story deserves to be told with the intensity and grace of Brazilian Jiu-Jitsu.

About Us

We’ve made it our mission to elevate Brazilian Jiu-Jitsu businesses, brands and athletes to new heights through sports marketing and media strategies.

Our Goals

With UnGentle, you’re not just partnering with a marketing agency, you’re aligning with a team that lives and breathes the spirit of the Gentle Art.

Our Values

From thrilling competitions to inspiring training stories, we know the pulse of the Brazilian Jiu-Jitsu community and how to captivate its audience. 

The Team

Meet Our
Creative Minds

Dean

Dean Steel

The visionary behind UnGentle.
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Josh

Josh Simmonds

The Ads Genius.
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Charlotte

Charlotte Dawson

The organised hippie.
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Malakai

Malakai Whitston

Blue belt in Jiu-Jitsu – Black Belt at Websites.
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Kirstie

Kirstie Norris

The keeper calm of & connection.
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Justin

Justin Levene

Smiles and motivation.
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Daren

Daren Bartlett

The man, the myth, the legend.
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Sebastian

Sebastian Tinoj​

Never ceases to amaze us!
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Bonnie

Bonnie

Office Therapy Dog & Chief Tail Wagger.

Louie

Louie

The Ewok & Snack Stealer.

Our Work

Our Case
Sudies

Our tailored marketing solutions span across sponsorships, endorsements, event marketing, social media campaigns, and captivating content creation.  

Whether you’re a rising Brazilian Jiu-Jitsu academy seeking to expand your reach or a brand aiming to connect with this passionate audience, UnGentle is your dedicated partner in achieving your goals. 

Decades of experience

Make striving projects

Our team of results-driven, perfection-seeking individuals is dedicated to transforming your paid adverts into impactful outcomes, focusing on a human-centric approach.

From strategic advertising and media buying to crafting authentic brand strategies and managing social media presence. 

We ensure your brand stands out, resonates with your audience, and drives engagement across digital platforms.

Dean Steele

The visionary behind UnGentle.

With his boundless enthusiasm and knack for innovation, Dean keeps the team on their toes and thrives on collaboration.

Bringing together a quirky crew of talent to create the magic at UnGentle.​

From navigating the legal world to diving headfirst into the dynamic realm of marketing, Dean’s journey has armed him with a post graduate diploma in law, MBA and is currently reading post graduate MA Marketing and Digital Communications

Dean is a well-respected mentor to many and a force to be reckoned with in the business world.

Dean wears many hats, from steering the ship to dreaming up new and exciting ventures for UnGentle and his other businesses.

Dean’s knack for success is no secret—he’s led award-winning businesses and continues to push the boundaries of what’s possible.​

When he’s not busy revolutionising the industry, Dean can be found on the Jiu-Jitsu mats or enjoying quality time with his adventurous family and furry friends.​